Ninety-nine percent of email users check their inbox every single day. That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for...
Email Marketing
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Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which...
Essential SMS and Email Tips: 5 Strategies You Can Implement Now [Free Webinar on February 15th]

How important are SMS and email for a company’s success in 2022? Very. 78 percent of marketers say email is an important part of a company’s success. And texting is quickly becoming another way for businesses to succeed. In fact, a 2021 survey found the majority of marketers reported...
Emails can often provide businesses with an excellent opportunity to reach new potential customers and clients – but are they worth the time and effort?Read the full...
Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. The investment comes as the startup is ramping...
Email marketing is gaining a lot of visibility and requires the right strategies to gain more customer engagement. Read the full...
From carefully choosing your email service provider, tracking sender behavior, there are different ways you can improve your email deliverability with results.Read the full...
There are 5 tips you can use to improve your newsletter ROI. Segmenting email is a good start as it delivers more value to the reader, but there's also more.Read the full...
5 proven ways to grab people’s attention with your email subject lines. #Thread When you first met your significant other, what was the attraction? I bet you’re smiling now. Exactly the point I’m about to drive. Something attracted you to them, right? Now, imagine you scrolling through...
Email marketing is decades old, but it’s a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact to Mailchimp. These brands often become household names — after all, you probably have hundreds...
You can control your unsubscribe rate! An email preference page is a powerful tool to keep your email subscribers engaged & your unsubscribe rate down. Read the full...
Learn how to send hundreds of emails in Gmail by building your very own mail merge Gmail script.Read the full...
Tech companies can use a wide range of inbound marketing strategies to generate leads and grow their companies - but none has a higher lead conversion rate than email marketing.Read the full...
Text messaging is a direct line of communication with the customer and is very effective but only if it is planned to keep certain rules in mind.Read the full...
Let's find out what email scraping is, how you can use it, and what's more important: whether it's legal or not. Read the full...
How this company generates over $1B every year with newsletters. Read the full...
How this company generates over $1B every year with newsletters. Read the full...
How this company generates over $1B every year with newsletters. Read the full...
How this company generates over $1B every year with newsletters. Read the full...
How this company generates over $1B every year with newsletters. Read the full...
How this company generates over $1B every year with newsletters. Read the full...
Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states...
All email fundamentals that every developer must know. What an email consists of, how it gets from sender to recipient, and other basics.Read the full...
Canned responses help you deliver quick responses while communicating with customers. Here are the most common canned responses that every support rep may need.Read the full...
Want to know how to find email addresses in simple and effective ways? Here’s the tips, tricks, and tools to find email addresses effectively in under a minute.Read the full...
Are you looking for a way to secure more sales and build customer loyalty? If so, you’re in the right place. Read the full...
Email marketing is still the king of digital marketing. It remains as a top digital marketing channel with the highest return-on-investment (ROI) rates. Read the full...
Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for...
Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is...
Cold emails, cold calls, and cold messaging are dead. How many times have you heard it? If you believe these channels are indeed dead, then all marketing channels are. The real problem is how cold outreach works today. Scrape the contacts. Set up automation. Spam them all. Pray that somebody will...