Ninety-nine percent of email users check their inbox every single day.  That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for...

Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which...

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states...

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is...